San Diego Farmers Markets

Farmers Markets in San Diego

San Diego farmers are an incredible group of people. Their hard work means that people around the nation have access to quality honey, avocados, eggs, limes, and more. Not only that, but they provide an attractive option to local restaurants and home chefs who want to source their ingredients from more sustainable suppliers. 

As anyone who lives here knows, it’s great to have access to all these foods fresh from the farm when you go to local farmers markets. If you’re really lucky, you live within blocks to one and you don’t even have to look for parking!

What is a farmers market? 

A farmers market is an open-air market where farmers, artisans, crafters, food trucks, local cooks, and more all go to sell their handmade, farm-grown, and handcrafted wares to the public. Vendors rent space and bring their tents, tables, and supplies to get their products in front of thousands of people a week. A typical farmers market in San Diego is divided into two sections; one section has booths with wares including local farm-fresh veggies, artisanal honey, local cheeses and meats, imported oils and vinegars, baked goods, kombucha, and hand-made apparel. The other section is where you’ll find food stalls. Typical food options at a farmers market in San Diego include Vietnamese iced coffee, organic smoothies, breakfast sandwiches, stuffed hashbrowns, gourmet grilled cheese sandwiches, crêpes, gyros, vegan Buddha bowls, East African sambusas, Hawaiian poke, and even fresh sea urchin!

Is it cheaper to shop at a farmers market?

Yes. No. Maybe. Shopping at a farmers market gives you access to local food that is fresh from the farm. There are many reasons to visit your local farmer’s market. Some farmers pick food the morning of the market or the day before to ensure you get the highest quality fruits and vegetables possible. The pricing for this is typically a little higher than the grocery store. Although, some non-food vendors may sell their products a little cheaper than they would online because there are less fees to pay.

Can you haggle at a farmers market?

Many business owners at the farmers market are willing to give a little bit of a price break if you buy more of an item at one time. For example, a pint of strawberries could cost $5, but if you buy two pints, the pricing might be closer to $8. If you really want a deal, wait until the end of the day, when many farmers want to get rid of their old produce to make room for new.

Where to park at a farmers market 

If you plan to drive to a farmers market in San Diego, there will be different parking options at each of the farmer’s markets. See below to find out where to park at each location. Other alternatives include taking public transportation or riding a bicycle. And it’s not unheard of for a local to ride a skateboard to their local market.

How to sell at a farmers market?

Selling at a farmers market in San Diego means you need to have the right credentials. Food producers need to be inspected and pass the inspection with a certificate from the County Department of Agriculture, Weights and Measures Office. Many markets also require vendors to have liability insurance and other business credentials. Some of the most important supplies to buy include a tent—like the ones from Instent Industries— a credit card processing solution, tables, signage, and a chair to sit on if you can get a moment.

The Top Farmers Markets in San Diego to Visit

 Spend your morning or afternoon perusing these San Diego farmers markets to find fresh fruit and vegetables, grass-fed and organic meats, pasture-raised eggs, unique gifts, flowers, and so much more. With more than 6,000 farmers in the region, you’re sure to find something delicious to feast on, and something amazing to bring home.

Little Italy Farmers Market


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Little Italy is known for its delicious foods, smells, and sights that bring you into the Old World while walking through San Diego. They host a weekly farmers market in San Diego where people can purchase fresh olive oil, supplies to make a delicious Italian meal, fresh-baked bread, paninis, handmade jewelry, and refreshing lemonades to go. Little Italy is a delightful walk with authentic Italian restaurants, boutiques, and more. 

  • Day & Time: Saturday 8 a.m. – 2 p.m.
  • Parking: Parking for the Little Italy Farmers Market is easy when you use one of the many surrounding parking garages. There is one located at 601 Ash Street and offers interior parking for only $5 per vehicle including all-day Saturday and Sunday. Street parking is limited outside the bounds of the market at metered spots.
  • Address: 501 W. Date Street from Kettner Blvd. to Front St., San Diego, CA 92101

Hillcrest Farmers Market


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The Hillcrest Farmers Market is the original farmer’s market in San Diego. It is also the largest and boasts over 175 vendors. Many vendors offer exquisite selections of international foods and ingredients to make your next meal a true foodie haven. With vendors offering locally grown organic produce, you’ll be able to find many options that fit your pesticide free lifestyle. Hillcrest Farmers Market also features incredible craftsmen who make one-of-a-kind pieces for your home. Parking here is simple because it’s Sunday! This means that all parking is free at the meters or one of the designated free lots. This market is also open year-round including on Christmas and New Year’s.

  • Day & Time: Sunday 9 a.m. – 2 p.m. 
  • Parking: You’ll find 300 FREE Spaces at the School District Parking Lot on Campus Ave. Additionally, there are 153 FREE spots available at the Hillcrest DMV at 3960 Normal Street. 
  • Address: 3960 Normal St Intersection of Normal and Lincoln San Diego, CA 92103

Carlsbad Village Farmers Market


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Swing by the Carlsbad Farmers Market in San Diego on your way home from work. Their mid-week market means you’ll always have something fresh to cook with. Whether you come for fresh-baked cookies, or tart and tasty fermented pickles, there is something for everyone at this weekly farmers market in San Diego. If you’re looking for a bouquet of flowers, Carlsbad Village Farmers Market vendors have you covered. They are known for their extraordinary variety of beautiful arrangements that you can take home each week.

  •  Day & Time: Wednesday 2:30 p.m. – 7 p.m.
  • Parking: Hunt for spaces in the Village, because they are there. There are also spaces available in one of the public parking lots within just 2 blocks of the market. Make sure you remove your car from State Street starting at 1 p.m. to make room for the market.
  • Address: State Street at 2965 Roosevelt St, Carlsbad, CA 92008

Ocean Beach Farmers Market


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People come to the Ocean Beach Farmers Market in San Diego for the local music, the handpicked fruits, and the unique beach vibe. Guests will walk the market on their evening stroll, they’ll come from the beach in their bathing suits, and find local honey, flowers, food truck style meals, and more.

  • Day & Time: Wednesday 2 p.m. – 8 p.m. 
  • Parking: There are many affordable parking spaces in the area. The best option is to use Park Connect to find a spot. Additionally, for those requiring ADA parking, you can find it at Union Bank, located at 1858 Cable St, San Diego, CA 92107. 
  • Address: 4900 Newport Avenue between Cable and Bacon Streets, San Diego, CA, 92107

La Jolla Open Aire Farmers Market


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What makes the La Jolla Farmers Market in San Diego special is their connection to the community. The vendors at this market are like family, but the market does something unique each week. All proceeds from the market benefit La Jolla Elementary School and help to fund the arts, music, additional classroom teachers and more. The farmers and vendors who sell here bring their best meats, honey, fruit, vegetables, and more. You’ll also enjoy free parking because this market is on Sunday.

  •  Day & Time: Sunday 9 a.m. – 1 p.m. 
  • Parking: There are many affordable parking spaces in the area. The best option is to use Park Connect to find a spot. Additionally, for those requiring ADA parking, you can find it at Union Bank, located at 1858 Cable St, San Diego, CA 92107. 
  • Address: 7335 Girard Avenue La Jolla, CA 92037 at the corner of Girard Avenue and Center Street

Mission Hills Farmers Market


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Designed to be a local neighborhood market, you will find a small, curated selection of around 20 different vendors at the Mission Hills Farmers Market in San Diego. Say hello to neighbors and choose from a local produce, unique cupcakes, and more. The relaxed vibe will help you discover new things and easily find your favorites.

  •  Day & Time: Wednesday 3 p.m. – 6 p.m. 
  • Parking: Park anywhere on neighboring streets where there is a meter or at a local public parking lot. 
  • Address: Falcon Street (between Fort Stockton and Washington), San Diego, CA 92103

North Park Farmers Market


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Bring home the catch of the day with fresh seafood at the North Park Farmers Market. They also offer vendors featuring cheeses, salts, fresh honey, and local chef demonstrations and food. With more than 65 vendors, this farmers market is a fan favorite in San Diego. The live music adds a festival flair to the weekly market and people enjoy shopping the vendors whether rain or shine.

  • Day & Time: Thursday 3 p.m. – 7 p.m. 
  • Parking: Parking at the North Park Farmers Market can be limited. Get there early to ensure you get a spot. The local North Park Garage has some parking options as well as neighboring streets at meters.
  • Address: Located between 29th and Ray Street on North Park Way, San Diego, CA 92104 

Pacific Beach Farmers Market


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With a location right by the beach, you can get some fun in the sun and stop by the market on your way home. The Pacific Beach Farmers Market in San Diego is known for its wide selection of seafood, vegan soups, and organic produce. Neighbors love to shop, socialize, and explore this local market.

  • Day & Time: Tuesday 2 p.m. – 6:30 p.m. 
  • Parking: Parking can be found on the street at meters or at parking garages. The cheapest parking around is located at 1245 Garnet Avenue.
  • Address: 901 Garnet Avenue, San Diego, CA 92109

Imperial Beach Farmers Market


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Imperial Beach, or “I.B.,” as the locals call it, has a reputation for being one of the most laid-back beach towns in all of Southern California. It’s also the most southwesterly city in the continental United States. Take advantage of the relaxed vibes by visiting the Imperial Beach Farmers Market on Thursdays, and stick around to watch the sunset over the Pacific Ocean.

  • Day & Time: Thursday 2 p.m. – 6 p.m. (open until 7 p.m. during the summer)
  • Parking: Parking can be found on the street in the surrounding area
  •  Address: Seacoast Drive Pier Plaza, 10 Evergreen Ave., Imperial Beach, CA 91932


No matter where you work or live in San Diego, there is a farmers market nearby. Whether you go for the food, the music, to say hello to friends, there are infinite reasons to visit your local farmers market. Find your favorites and try something new at the farmers market in San Diego.

About the author: Kristi Crosson is a writer, photographer, and farmer. She and her family raise chickens and rabbits and they are attempting to grow herbs as well. Her favorite part about summer is the time in the evening when the fireflies light up the fields with their luminescent glow. You can find her at

The banner photo of the Little Italy Farmers Market in this article is from IG user @mikireaume.

A San Diego book store

Book Stores in San Diego

San Diego has no shortage of great businesses, retail stores, and boutique shops. Most people might not think of books when they think about this sun-soaked city, but as it turns out there are plenty of amazing bookstores where you can find copies of new, used, and rare books. Whether you want to buy the latest novel by a famous author or an old book of poetry, there are plenty of bookstores in San Diego to browse and find copies of your favorites and books you’ve never discovered. 

The Best Bookstores in San Diego, CA

San Diego bookstores range from your basic commercial establishment to boutique used stores where you can find rare first editions. With the ability to find the best bookstores in San Diego, you’ll be amazed by the options to find just what you’ve been looking for or something you never knew you needed. The independent bookstores in San Diego will blow you away. Look below to find some of the best options to purchase books around San Diego.

Warwick's Book Store in San Diego
Warwick’s in La Jolla. IG photo courtesy of @warwicksbooks


Warwick’s (7812 Girard Ave), for example, is an iconic shop and one of the best bookstores in San Diego. Located in La Jolla, the store has a wide variety of books, stationary, journals, pens, and other items. It has the title as the country’s oldest family-owned and operated bookstore. If you want to find a wide selection of books without going to a corporate shop, look no further than Warwick’s. You won’t be disappointed by the selection or the atmosphere. 

The Book Catapult

Another great option for one of the best independent bookstores in San Diego is The Book Catapult (3010-B Juniper St.). With an amazing selection and a laid-back vibe, this store in the neighborhood of South Park is a great option. They specialize in contemporary fiction, but pride themselves on the ability to provide books that you didn’t know you wanted. The Book Catapult has 5,000 books in the small store, accompanied by clothing, accessories, and folk art. 

Barnes & Noble

There are ten Barnes & Noble locations in San Diego. If you’ve been to one of their retail stores you probably know what you’ll find in a San Diego branch, but it is an option for when you need to find something specific they keep in stock. Not only does the highly corporate bookshop have a wide selection of books available, there is typically a café serving Starbucks inside. If you type in “bookstore near me,” Barnes & Noble will probably be the first to pop up. 

Bay Books

Located in Coronado, Bay Books (1007 Orange Ave.)  has an inventory that includes titles from local writers, travel books, and a variety of other items. You can get a cappuccino at the Bay Books café while you browse through the selection of fiction, non-fiction, and poetry. It offers a great environment for browsing for exactly what you want. In addition to the location in Coronado, Bay Books is also inside the San Diego airport. 

The Mysterious Galaxy

The Mysterious Galaxy (3555 Rosecrans St. Suite 107) is a store in San Diego that stocks genre fiction like mystery, fantasy, horror, and sci-fi. Not only does the store have niche books for lovers of genre fiction, they host book signings and readings by various local and out-of-town authors. With thousands of genre fiction installments, this bookstore is perfect for anyone who is looking for the next book in a series or wants to dive into the worlds of specific genres. 

Verbatim Books in San Diego
Verbatim Books in North Park. IG photo courtesy of @dha.raiter

The Best San Diego Used Bookstores – Verbatim Books

San Diego used bookstores vary, but all of them provide great options for rare and old copies of your favorite titles. Verbatim Books (3793 30th St.) in North Park offers a highly curated selection of rare and used books. They also have a selection of zines as well as work from local authors and writers. The space is adorned with art and the atmosphere is eclectic. Verbatim has a huge selection. Take a dive into their inventory and you will find something you absolutely love. 

The Best San Diego Used Bookstores – La Playa Books

La Playa Books (1026 Rosecrans St.) is located in Point Loma. There are thousands of used and out-of-print copies in the shop. Not only will you be able to find a specific book you’re looking for, you will stumble upon titles you never knew about. An integral part of the community, La Playa has been around since 1886 and continues to thrive.

The Best Independent Bookstores in San Diego

San Diego has a decent amount of independent bookstores where you can support local owners and book lovers. Verbatim Books is an independent bookstore in North Park that provides high-quality options. Mysterious Galaxy Bookstore in Point Loma is another independent bookstore in San Diego that goes above and beyond to satisfy the needs of their customers. 

Both of these shops curate their selections for their patrons, creating vibrant communities around specific lanes of books. Another independent bookstore in San Diego is Bluestocking Books (3817 Fifth Ave.) in Hillcrest. This retailer stocks a broad range of books for kids and adults. Their inventory consists of fiction and non-fiction as well as graphic novels, humor, self-help, and more. 

Footnote Books, Hillcrest, San Diego
Footnote Books in Hillcrest. IG photo by @footnotebookssandiego

You’ll also find Footnote Books (1627 University Ave.) tucked away on the other end of Hillcrest, near North Park and University Heights. Footnote Books is a must-visit for true bibliophiles who love to search the stacks for hidden treasures. One Yelp reviewer writes, “Tightly packed treasure trove! Every topic, and not just the standards, but some rare and hard to find titles. Obviously collected by someone who knows at least a little about a lot of things.” Another writes: “They really have it all, you just have to look for it. This place is filled to the brim with books.”

These are some great options if you want to support independent stores and people who truly care about books. 

FAQs About Bookstores in San Diego

Q: Does Borders bookstore still exist?

A: No, Borders no longer exists. It used to rival Barnes & Noble but went out of business, filing for bankruptcy in 2011. 

Q: Where were the old Borders locations in San Diego?

A: You may remember shopping at the Borders locations in the Gaslamp (668 6th Ave, now a Fogo de Chao Brazillian Steakhouse), Mission Valley (1072 Camino del Rio N., now a Trader Joe’s), or National City (in the Plaza Bonita shopping center).

Q: What happened to 5th Avenue Books in Hillcrest?

A: Fifth Avenue Books (3838 Fifth Ave.) was located in Hillcrest for 30 years before closing in 2017. The owner, whose name was Robert Schrader, told the Union-Tribune that he had been losing money for years and was losing about $1,000 a week near the end. This store was located across the street from Bluestocking Books, which is still open.

Q: What happened to Wahrenbrok’s Book House on Broadway?

A: San Diegans may remember Wahrenbrok’s Book House (726 Broadway), a delectable three-story store that one Yelp reviewer called an “Aladdin’s cavern with a myriad of treasures.” Another reviewer wrote: “Book nerds could spend an entire day looking through the stacks,” and she was right. She continued: “If you need something in a hurry, go to Borders. If you need something with a little more soul, go to Wahrenbrok’s.” The bookstore abruptly closed during the summer of 2009.  Its owner, Chuck Valverde, Jr., took over after his father passed away the previous year. He reported to the Union-Tribune that “not enough people came in.” He continued: “These days, you can get just about everything you want off the internet.”

Adams Ave Books in San Diego
One of the resident cats in the now-closed Adams Ave Books. IG photo by @

Q: What happened to Adams Avenue Books?

A: Another beloved San Diego bookstore was Adams Avenue Books in Normal Heights, which closed its doors during the summer of 2018. The bookstore was 53 years old. Its owner, Brian Lucas, had run the bookstore for over 30 years. He reported to NPR that online books led to the store’s financial decline, although he had stayed open as long as he did because he was trying to help create “a culture of books.” Adams Avenue Books often had a cat or two in the store, which many regulars loved to stop and pet. 

Q: Where can I sell used books in San Diego?

A: You can sell or trade used books at Verbatim Books, La Playa Books, Footnote Books, Bluestocking Books, and just about any other used bookstore. 

Q: What is the largest bookstore in the US?

A: Barnes & Noble is the largest bookstore in the United States with 633 retail stores in all 50 states. 

Q: What is the best online bookstore?

A: Amazon (combined with its used-books acquisition AbeBooks) dominates the online bookselling market, but there are others if you want to spread the wealth. One of the most inspiring options is The Chicago Tribune said this: “ hopes to play Rebel Alliance to Amazon’s Empire.” Profits from purchases made on the platform are distributed to independent bookstores. You can also buy from Barnes & Noble online,, BAM! Books A Million,, and And there is always your local public library, which provides both physical book lending and ebooks.

Q: Why are bookstores going out of business?

A: Many bookstores went out of business in part because Amazon became so convenient for online sales and Barnes & Noble dominated retail stores. However, there is a resurgence of the independent bookstore, especially in the used books category. Just like record stores specializing in vinyl are enjoying a second round of popularity, so are bookstores.

Supporting Bookstores

With independent bookstores becoming scarcer and scarcer, it has never been more imperative to support them. San Diego is ripe with independent and used bookstores where you can find titles that the book giants don’t stock in their inventory. Not only will you be able to find rare and old books, there are independent stores where you can talk to people who love reading. 

When it comes to bookstores in San Diego, you have a wide variety of options. You don’t have to settle for corporate booksellers. Instead take a deep dive into the selection of books available at these independent shops. You can get lost in the towering inventories, where you can discover books you never knew that you needed.

About the authors:

Ryan Beitler is a writer, journalist, and blogger who has written for a variety of publications including The Slovenia Times, Paste Magazine, Deadline News, and more. He used to live in San Diego.

Sterling Guelich has passed many pleasant hours in San Diego’s finest bookstores. While he mourns the loss of Wahrenbrok’s, Fifth Avenue Books, and Adams Avenue Books, he gives his patronage to independent book sellers every chance he gets.

San Diego Holiday Shopping Guide

Make everyone’s holiday wish list a dream come true! San Diego offers a wide variety of shopping opportunities that make holiday shopping a breeze. From brand name designers to fabulous outlet malls, unique boutique shops to thrift stores and specialty stores, San Diego is the perfect holiday shopping destination to make this season merry.

Outdoor Shopping Centers

Spend the day at one of San Diego’s premier malls! Fashion Valley Mall features outdoor shopping at its finest with department stores such as Bloomingdales, Nordstrom, Neiman Marcus and all the big name designers. Kids will enjoy visiting Santa at his workshop, and mom and dad can happily check everything off of their holiday shopping list.

The revitalized Westfield UTC shopping mall is definitely not to be missed this holiday season. Since its complete revamp and expansion in 2017, UTC has grown to a massive outdoor mall packed with great shopping and dining options with huge designer department stores such as Macy’s, Nordstrom, Anthropologie, Apple, and Tiffany & Co. You’ll find all the main staples here (plus free parking!), and plenty of smaller, boutique-like shops for the harder to please on your list!

Other great outdoor shopping areas include Westfield Horton Plaza located in the heart of the downtown Gaslamp Quarter, Del Mar Highlands Town Center in Carmel Valley, and Hazard Center, which features several name brand stores like Barnes & Noble, Lakeshore Learning, Wood Ranch BBQ, BJ’s Restaurant and Brewhouse, and a movie theater in Mission Valley.

San Diego Outlet Centers

For the best deals of all, the San Diego’s outlet centers offer something for everyone with great bargains as well as a festive holiday atmosphere for all to enjoy. Throughout the holiday season, Carlsbad Premium Outlets, located in the North County Coastal area, and Las Americas Premium Outlets, located in South Bay, have extra-special offers on extraordinary brands like Tommy Hilfiger, Calvin Klein, Sunglass Hut, and more.

Get the most out of your outlet holiday shopping in South Bay by continuing your holiday shopping at San Diego Outlets at the Border, conveniently located right next to Las Americas, and pop into amazing stores like Armani Exchange, Express Factory Outlet, and H&M. For those out in East County, Viejas Outlet Center offers high-end brands at incredible prices.

Unique San Diego Shopping Areas

Specialty retail shopping for unique San Diego items can be found at Seaport Village and The Headquarters at Seaport on the Big Bay Embarcadero; at the Coronado Ferry Landing and Shops At The Del at Hotel Del Coronado; at Liberty Station in Point Loma; and at Bazaar del Mundo and Fiesta de Reyes in Old Town.

For the beach-lover on your gift list, cruise on over to these local boutique stores in La Jolla that are all about trendy San Diego style: Everyday California and Surf Diva Boutique! For the more adventurous on your list, gift a fun excursion and kayak trip with La Jolla Kayak.

Best San Diego Neighborhoods for Shopping

It’s no secret that San Diego is home to some of the best (and trendiest) neighborhoods for holiday shopping! Here are some of our favorites.

La Jolla

San Diego’s jewel by the sea is one of the best upscale shopping areas in San Diego. It is also home to great ocean-view art galleries, restaurants and cafes.

A couple of noteworthy shopping districts you will not want to miss are Prospect Street then on to Girard Avenue, where you’ll find fashion and great retail shopping for the whole family. For women’s apparel, be sure to make time for Robina Boutique, Lolo, Swoon (great for teens), Simple Lifestyle for Men & Women, Pomegranate, Amore, Alpaca Collections, Blended Industries, Sauvage Boutique, Sigi’s, Eva Varro International, La Donna, Laura Gambucci and Rica Boutique (also for teens). For men, there’s the Ascot Shop, Tommy Bahama, Y-3, Simple Lifestyle for Men & Women, Polo Ralph Lauren and Lucky Brand. For children, there’s Geppetto’s Toys. While for our beloved pets (we did say the “whole” family), stop by Muttropolis.

For contemporary home furnishings try MOS (My Own Space) and finally, don’t miss Warwick’s Bookstore, one of the best independent bookstores in San Diego.

Cedros Design District

Cedros Design District is a shopper’s mecca when it comes to a variety of interests, specializing in interior design. This quaint dog-friendly area contains blocks of restaurants, cafes, galleries, garden stores, fashion boutiques, art and custom-designed furniture studios to speak to the true artistic visitor.

Great boutiques for visitors include HIS Men’s & Kid’s Store, Gerhard, Tucci Boutique, Pink Lagoon, Cedros Soles, Mabel’s & Baby Mabel’s, SOLO, Cut Loose, Weeds Clothing Boutique, La Femme Chic (designer resale), Camellia Boutique and Adventure 16 Outfitters Inc. (camping store). The Leaping Lotus features over 120 shops under one roof including clothes, jewelry and furniture. While Bon Bon Home & Garden, NATIVA Interiors and Bixby & Ball are must stops for home furnishings.

Gaslamp Quarter

Gaslamp Quarter is Downtown San Diego’s thriving historic district, and home to many uber-popular restaurants, bars, galleries, theatres and coffeehouses, but it also features unique boutique shopping. Whether your shopping list is uptown-chic or downtown-cool, the 5th Avenue block has a variety of opportunities.

For women’s fashions and accessories, make sure your itinerary includes: Bubbles Boutique, Heavenly Couture (great for teens), Eden Boutique and Dolcetti Boutique. For men’s fashions check out Blends, 5&A Dime and Dolcetti Boutique. For more mainstream but still wonderful shopping opportunities try Quicksilver, Lucky Brand and Urban Outfitters.


Just five miles north from Cedros Design District, along the gorgeous Highway 101 coastline, you’ll find the cozy surf town of Encinitas. This Zen beach community is packed with casual, hip restaurants, sidewalk cafes, and yoga studios, intermingled with quaint boutiques. There is always something to do in this fun beach town! The shopping block on the main road, South Highway 101, offers The Lumberyard Shopping Center and a collection of family-friendly boutiques including Magical Child, deepFLING Jewelry and Grounded (furniture/home goods).

A few other must-shop trendy boutiques close by are Ecotopia for men’s and women’s apparel and accessories, Flashbacks (vintage/retro) and a little further southeast is Swirl Boutique for women. Other unique furniture and home good shops are Bliss 101 carrying just about everything from furniture, art, clothing and jewelry to Earth’s Elements and Bamboo 2 U & Beach House Too (beach-chic furniture).

North Park/South Park

For a trendier local scene, the places to be are the North Park and South Park neighborhoods along 30th Street and University, as well as 30th Street and Fern. Both areas offer a diverse variety of restaurants, coffee houses, dessert bars, bars, beer pubs, vintage stores, and colorful boutiques.

For fashion, gifts, vintage or home goods, visit Mimi & Red, Love & Aesthetics (for men), Simply Local (55 local vendors under one roof), Aloha Sunday Supply Co., Hunt & Gather (vintage), Mythology Eco-Boutique (Eco-friendly), Junc.Life, Bad Madge & Company (vintage) and Graffiti Beach Boutique. Home and gift stores to check out include Pigment and Make Good. For the skincare and beauty junkie in your life, be sure to visit Shop Good.

Whether you’re looking for fun holiday gifts or simply want to check out the San Diego shopping scene for some souvenirs, there is definitely something for everyone in America’s Finest City! Visit our La Jolla Holiday Shopping Guides for more options in The Village.

Where to Shop Locally in La Jolla on Small Business Saturday


In an increasingly concentrated business world, Small Business Saturday helps small businesses to survive under pressure from large chains and globalization. Support your friends and neighbors and preserve competition by shopping on Small Business Saturday in La Jolla and in and around La Jolla Cove on Saturday, November 25 from 10am-6pm. 

La Jolla is a great place to do your holiday shopping. Not only are you encouraging local business, you’ll be able to find something truly unique for that special person. From designer clothing and lifestyle boutiques to family-owned bookstores, the Village has it all.

We’ve got a list of our favorite La Jolla shops and small businesses to help you finish your shopping before the holiday rush! You can also get organized with the help of this small business finder hosted by American Express.

Hi Sweetheart

This friendly shop, owned and operated by Molly Rossetti, has a dazzling mix of decor, jewelry, stationery, baby gifts and gadgets for sale, carefully selected from an array small craft companies. For a gift with a fun, funny, and personal touch, look no further! You’ll find something for all ages. This year, enjoy 15% off storewide, mimosas, sweet treats, and a FREE canvas shopping tote! Shop online, too, using the code “SWEET” for 15% off your purchase on 11/25! 7920 Ivanhoe Avenue, La Jolla. Open from 10 am – 6 pm



Pannikin Mug Sale! $15 for all styles. Stock up for friends and neighbors before the holiday season. 7467 Girard Avenue, La Jolla. 6am-6pm.

Wax Me Boutique

25% off all retail (Grande Lash, Grande Lips, Billion Dollar Brows, PCA Skincare, and plenty more). 7730 Herschel Avenue, La Jolla. 10am-6pm.

Beads of La Jolla

Beading Kits on sale for $15. DIY bracelet station. 7730 Herschel Avenue, Suite J, La Jolla. 10am-5pm.

SoCal Queen

Be sure to stop by for your gift with purchase, special discounts, and goodies to partake in! 1010 Torrey Pines Road, La Jolla. 10am-5pm.


Holiday Specials all weekend long! 7850 Girard Ave, La Jolla. 9am-7pm.

Adelaide’s, Faded Awning, Girard Avenue Collection will also open all day (no specials or sales).

Swoon Collection

The entire store will be 30% off on Small Business Saturday. 7910 Ivanhoe Ave, La Jolla. 11am-6pm.

Rica Boutique

20% off storewide. They will also be giving away a RICA shopping voucher in each bag worth 15%, 25%, or 50% for future purchases from 12/26/17 thru 2/15/2018. 7944 Girard Avenue, La Jolla. 10am-6pm.

Parakeet Cafe

The cafe will be offering a free “Birds of a Feather” drip roast coffee to everyone who is out “Shopping Small” in La Jolla. Bring in a receipt from your favorite participating Small Business! 927 Silverado Street, La Jolla. 6am-7pm.

Sicilia Bella

Stop by and check out Sicilia Bella’s expanded menu, beer, and wine offerings, as well as their Italian specialties inside the market. 7918 Ivanhoe Avenue, La Jolla. 9am-8pm.

Barre 59

Buy More, Save More in the Barre59 Boutique! Spend $150, get 15% off / Spend $250, get 20% off / Spend $550+, get 25% off.

Cyber Monday Class Deals: 10 pack – $150, savings of $60. (must use within 60 days, Limit 2 per person. Keep yourself accountable thru the holiday season & purchase Unlimited Classes until 12/31. Cost is $185. 7928 Ivanhoe Ave, La Jolla. 


Arguably the oldest family-run bookstore in the U.S., Warwick’s carries a huge variety of gorgeous books! Reading never goes out of style, and a book is a perfect gift for a bored nephew, family intellectual, or adventurer looking to learn a new skill. They’ll be open 9am-6pm, and will hold raffles throughout the day plus kid’s activities. 7812 Girard Ave, La Jolla. 9am-6pm.

Feel good about supporting your community by participating in Small Business Saturday this November 25th — and happy shopping!



Soothe Your Sweet Tooth at La Jolla’s New Teuscher Chocolatier

Teuscher Chocolates has officially opened at La Plaza La Jolla! This is the chocolate shop’s first San Diego location and ninth North America location (their only other Southern California store is in Beverly Hills). The artisan chocolatier has been around for more than 80 years, and hails all the way from Switzerland; today, there are stores worldwide in five different countries.

They boast a wide variety of delectable treats – from truffles to holiday gift boxes and even milk chocolate animal figurines (adorable and scrumptious!). Here is the inside scoop on the newest sweet spot near La Jolla Cove.

80 years ago in a small town in the Swiss Alps, a master chocolate maker embarked on a path that would make him one of the world’s greatest chocolatiers. Dolf searched worldwide for the finest cocoa, marzipan, fruits, nuts, and other ingredients; after years of experimenting, he successfully created what are now the chocolatier’s internationally-renowned recipes.

Today, their kitchen in Zurich makes hundreds of varieties using these original recipes, which have now passed from Dolf to his son. Absolutely no chemicals, additives or preservatives are used (even more reason to treat yourself!).

Teuscher’s confections are prepared fresh from scratch each week and flown immediately to their stores in Europe, America, Canada, Asia, and the Middle East.

The Chocolate

Teuscher prides itself on carrying a whole host of different chocolate varieties – there is definitely something for everyone!

  • Truffles: Swiss chocolate filled with various ganaches. A unique specialty is the Champagne Truffle, which is their very own one-of-a-kind recipe that was created 50 years ago. Hand-crafted in small batches, each contains a whipped cream center made with Dom Pérignon champagne and encased in a dark chocolate ganache. Other varieties include butter crunch, Bailey’s Irish Cream, almond, orange, walnut and cocoa, and seasonal selections like cinnamon and lemon.
  • Pralines: Their yummy pralines features hand-sourced almonds, walnuts, hazelnuts and fruit. Coated in chocolate both as whole nuts and ground into marzipans and giandujas, these yummy bites are great for nut lovers.
  • Chocolate animals: sculptures, anyone? Their sets of milk, dark, or white chocolate figurines (they can do dogs and cats!) are perfect for the younger chocolate lovers and make for a great holiday gift.
  • Chocolate bars: Their chocolate bars range from 37% to 99% cocoa and are made with all-natural ingredients and pure cocoa butter.

Teuscher Chocolatier is open Monday-Friday from 10am-6pm, Saturday 11am-6pm, and Sunday from 11am-5pm. They are located in La Plaza La Jolla at 7863 Girard Avenue, Suite 204.

La Plaza is located directly in the Village, which makes it a great jumping-off point for all-day explorations! After doing some shopping, head over to La Jolla Cove and watch the sunset, or stroll to the Children’s Pool and check out the seals.


La Jolla Spotlight: Molly Rossettie, Owner of Hi Sweetheart Gift Boutique


When Molly Rossettie moved away from Orange County several years ago, she never thought she’d return to sunny SoCal – or be the owner of an incredibly successful boutique! After having lived in both New York and Philadelphia (where she opened her first store, The Little Apple), she and her husband decided to relocate to San Diego in early 2013. The idea for Hi Sweetheart was born after Molly started settling in; she was working at the MCASD when she realized the potential for a new boutique right here in La Jolla. Hi Sweetheart opened its doors in March of 2014 and has been stocked with cute gifts, home decor, and other adorable goodies ever since!

We sat down with Molly to chat about her love of La Jolla, her creative aspirations for the boutique, and her new blog.

Your shop, Hi Sweetheart, has been in The Village for over 3 years now. What has been your favorite part about being a small business owner in La Jolla?

Owning Hi Sweetheart is a wonderfully creative outlet for me. From selecting the inventory  & fine tuning the visual merchandising to crafting the window displays and composing the posts for the shop’s social media pages, it’s always something new that gets the wheels turning, especially at 11:30pm when I’m trying to sleep!  The friendships I’ve created with customers, too. I love when a customer brings their kids, parents or an out-of-town friend into the shop to say hi. It means a lot to me that they feel the store is a fun, bright and happy place that they want to share.

As someone who wasn’t born here, what were your first impressions of La Jolla? Have they changed over the years?

La Jolla is beautiful place live. When my husband was accepted to his residency here, we came to find an apartment & as we drove down Torrey Pines Road it was sunny and perfectly breezy, flowers were in bloom and literally a butterfly floated past. We found an apartment in the village by the Museum of Contemporary Art, just blocks from the beach and we just kept saying to each other “it’s so nice here.”  We relocated from Philadelphia, so there was some major culture shock! I am a Southern California native, but  lived in New York and Philadelphia for over 8 years before coming back.

I had gotten accustomed to living in busy and very diverse cities; walking at a fast pace, riding the subway, living in a high-rise, making 9:30pm dinner reservations. There was an adjustment period, but four years later, we are still here! I treat La Jolla like a little city. I love the outdoor murals all over the village, we walk from our house in The Muirlands down to dinner and drinks, I shop in and support local businesses in the village and I actually like when village is busy and bustling with locals and tourists.

Did any of that serve as inspiration for starting your new blog? What was the main inspiration behind it?  

The idea behind the blog was to create a digital “Unofficial Local’s Guide to La Jolla.” Something that could be useful for tourists who visit the shop. I love sharing restaurant and activity suggestions with visitors, but I usually just scribble it down on a post-it. I thought it could be a useful tool to market the shop as well as offer a local perspective to eating, shopping and exploring the village. The funny thing is, the blog has now taken on a completely different format, thanks to local freelance blogger and Hi Sweetheart shopgirl, Eliza Vera, who has helped me create some great content. We launched the blog on July 15th and I’m still working on the Local’s Guide! Coming Soon!

Tell us a little bit about your “Wonder Women” series. What was your inspiration for starting that?  

The “Wonder Women” series was inspired by the whole “Girl Boss” movement.  I work with a lot of female designers and entrepreneurs and many of my customers are women, so I thought it would be a great platform to feature them and share their work and some fun facts about them! I based some of the interview questions on the Proust Questionnaire that is featured on the last page of every Vanity Fair magazine.

How did you go about picking the people you interview? Are they all local?

So far the blog’s “Wonder Women” have been local, but my list of names is growing and I hope to eventually include Marnie Duncan, owner of MOD Fitness in Austin; Nicole McClay and Jessica Schulz, sisters and owners of KORE Swim; and sisters and owners of Rock Scissor Paper in Los Angeles, Heidi & Susie Bauer.

Has anyone that you’ve spoken with really stood out or surprised you, and why?

I’ve been more excited by the entrepreneurial and creative spirit of so many people. The willingness to take a chance, be imaginative, balance their home ad work life and endure those “what the hell am I doing?” moments.

How do you curate the “La Jolla Local’s Guide”? Is it mostly your favorite spots, places you’ve discovered over the years?

Yes, the guide highlights my personal local favorites. There is no “sponsored” content or anything. I’ve include tried and true spots for a light lunch with the girls, early outdoor breakfast with kids, martinis with a view, a quick and lasting manicure and a fun Sunday activity for the whole family. I wanted to make it more than a list of businesses and addresses, but more of an “occasion” based guide to visiting and living in La Jolla.

What are some of your other favorite “hidden gems” in La Jolla? Any place you frequent regularly or want to learn more about?

Happy Hour at Catania. Sicilia Bella for espresso or cappuccino. Wax Me Boutique for brows and a nice, natural sunless tan. Manhattan in the Empress Hotel on Fridays and Saturdays for dinner for two at the bar and the musical stylings of Tad Sisler (it’s so fun). El Ranchero Verde “The Ranch” for post-beach day margaritas and chips and salsa. The Bird Rock Bike Path is a great route for walkers to get to from the village to Bird Rock to explore another part of La Jolla.

Do you have any insider tips for someone visiting La Jolla?

I think walking is best way to explore any neighborhood. I would advise tourists to turn down the smaller streets off Prospect & Girard, like Ivanhoe Avenue and Kline Street. There are fewer chains and some hidden gems off the main drag in the village. If you are with kids and need a non-beach activity, check out the Birch Aquarium and the La Jolla Rec Center. Chat with shop owners, servers, bartenders (especially at Whisknladle & Catania), industry people usually have great insight and suggestions for post-lunch shopping and place to explore outside La Jolla.

Hi Sweetheart is located at 7920 Ivanhoe Avenue in La Jolla. Stop by any day of the week – the shop is open 10am-6pm Monday-Saturday, and 10am-4pm on Sunday. Be sure to follow their new blog for more La Jolla stories!



Where to Find the Best Shopping in La Jolla

La Jolla Shopping

Grab your purse and some good walking shoes! From original vintage apparel to high-end urban furnishings for your home, you’ll love all the hidden treasures La Jolla shops hold (not to mention the stunning La Jolla Cove or ocean view).

There almost too many stores to name, so let’s break it down by area.

Whether you check out only one or multiple of these spots, you’ll be getting a great La Jolla shopping experience!

Girard Avenue & Prospect Street: The Heart of Downtown La Jolla

Located right next to the beach in downtown La Jolla, and this area is known for its mix of unique boutique shops, mall stores, and higher-end establishments like Cartier.

You can window shop for fun – the cute storefronts and picturesque sidewalks make for a lovely stroll – or dive right in to purchase your treasures. Prospect St boasts several different kinds of shops, while Girard is home to trendy, upscale boutiques like Francesca’s.

If you need a break from browsing, there are plenty of cafes and restaurants sprinkled amongst the shops to grab a quick bite.

Westfield UTC: A truly trendy outdoor mall

Though not located directly in downtown La Jolla, Westfield UTC is about a 15-minute drive from La Jolla Village Square and is more of a traditional mall/outdoor shopping center atmosphere; albeit a bit more upscale!

The entire mall has recently undergone a complete renovation, and is now more luxe than ever: you’ll find high-end department stores like a two-story Nordstrom (part of the recent renovation), Tiffany & Co, Zara, Michael Kors, and Anthropologie, all mixed in with smaller-scale shops such as Abercrombie & Fitch and Vans.

This shopping center also boasts a full ice rink, an ArcLight Cinemas movie theater, an Apple Store, and a 24-Hour Fitness all on site. There are dozens of brand-new restaurants, including both fine dining and quick cafeteria-style eateries. Come here and spend the entire day – there’s plenty to do!

Shops on Ivanhoe

This small business area in downtown La Jolla has an intimate neighborhood feel, where fellow owners wave and greet each other by first name.

Shopping locally not only supports these small businesses and boosts the local economy, it guarantees you’ll be sporting or gifting something truly unique!

As these shops like to say, “Local is the new black.” Get a feel for this area yourself and check out their Instagram account!

The shops on this street include Hi Sweetheart, a cute gift boutique; Swoon Collection, a trendy clothing store; Barre59, a workout studio; Sicilia Bella, a yummy Italian cafe; Contemporary Arts Gallery; and Naturale Beauty.

It’s an eclectic mix of stores and restaurants and a fun place to walk around and spend an hour or two.

After shopping, it’s a short walk down to La Jolla Cove or the Children’s Pool to finish off the day with sunset at the beach.

La Jolla Design District

The beauty of La Jolla can’t help but spark creativity and inspiration.

The design district of Herschel Avenue and Girard Avenue represents the best of La Jolla’s premier design minds and venues.

You’ll find full-service design boutiques and niche spots to let you tailor your home, furniture and other design needs to your dream specifications.

It’s a wonderful mixture of vintage, antiques, and trendier new spots; there’s truly something for everyone!

Dempsey La Jolla Plaza

La Plaza La Jolla

La Plaza, a gorgeous open-air shopping destination in La Jolla, was recently renovated and now features incredible ocean views from the top floor plus dozens of boutique, trendy, and upscale shops and boutiques.

If you get hungry while you shop, there are also plenty of restaurants (our favorite is definitely Catania!), a juice bar, and a coffee shop. La Plaza has a Moroccan/Spanish theme, and is definitely worth browsing during your La Jolla shopping excursion!

Also nearby is The Shoppes at La Jolla Village Square (just a few minutes drive from UTC), and also boasts several cute shops and restaurants.

Regardless, whether you’re on Prospect Street, checking out La Plaza La Jolla, or browsing Girard Ave., you’ll find all types of shops and boutiques to fit your La Jolla shopping needs!

7 Cute Boutiques and Trendy Shops in La Jolla

Our latest roundup of the trendiest La Jolla boutiques is an eclectic mix of surfer-chic and bohemian-gypsy goddess. Take a peek at some of our favorite trending women’s boutiques and shops in La Jolla!

LF Stores

If you’re looking for badass clothing, you have to check out LF stores. Located at 7864 Girard, LF sells clothing for girls who are fierce, fashion forward, and love individuality. The brand is geared toward girls who dare to be different. It’s trendy, yet it pushes boundaries.

LF Stores is known for innovative trends and their personalized styling sessions. Searching the world for inspiration, they have consistently been a leader in unearthing fashion treasures. With their passion for cutting edge looks, they are constantly receiving new and innovative products.

Check out their latest lookbook here.

Pink Lagoon

If you’re looking for casual everyday wear, you need to check out Pink Lagoon. It’s a styling boutique that works for any type of woman whether you’re a student on a budget or a businesswoman looking to add fresh pieces to their wardrobe. The team is known for their welcoming vibe and styling suggestions for what to wear.

Pink Lagoon, located at 1033 Silverado St., is founded on the principle of building a closet that fits your lifestyle. They have a great selection of basics and the latest accessories.

Check out their wardrobe design + styling services here.

Alexia Maria

If you’re in need of a high-end gown for prom or a fancy gala, stop by Alexia Maria located at 1261 Prospect St., in La Jolla. Its designer and creative director, (you guessed it) Alexia Maria, designs her gowns from fabrics such as silk faille, duchesse satin, and organza – handpicked from the best sources.

Every article of clothing is handmade. Her feminine, elegant, and classic gowns are designed with the modern woman in mind. If you’re looking to wear something that will blow people’s minds away, this is the place to go.

Check out her gorgeous website store here.

Diane’s Beachwear

If you’re looking for bikini’s, cover-ups, or the latest swimwear, you need to check out Diane’s Beachwear located at 7920 Herschel Ave. This trendy boutique offers swimwear for young women who want to look great and confident at the beach or poolside. They also sell a variety of beach accessories including a super cute inflatable swan.

Check out their store here.


mimi & red

Mimi & red specialize in casual wear for any occasion. This cute boutique opened in Spring 2007 in San Diego and later expanded to Bird Rock in La Jolla. The welcoming staff makes their customers feel welcome and love giving their styling input when needed.

With a large selection of clothes ranging from fun rompers to wispy dresses, you can find anything you want in the latest style. It’s fun, stylish, beautiful. What else could you ask for in a boutique?

Take a look at their store here. mimi & red is located at 5680 La Jolla Blvd in La Jolla.

RICA Boutique

RICA is what you get when you cross surfer-chic and bohemian-goddess. It’s nothing short of fresh and fun. The founder, Erica Alexander, takes inspiration from fashion blogs, magazines, and street styles to find the top trends at affordable prices for you.

The store draws influences from a wide variety of styles found all over the world and repurposes them in a unique way.RICA Boutique is located at 7944 Girard Ave, La Jolla. Take a peek of their style here.

Swoon Collection

If you want trendy and affordable, head down to Swoon Collection on Ivanhoe Ave. The shop gets new clothes and styles each week. Their collections include everything from rompers to maxis, to delicate rings and large necklaces.

The boutique offers upcoming brands that make any outfit effortlessly chic.

Take a look at their Facebook page here.

La Jolla is not just home to boutique shops, but a wide variety of shops for anyone. Make sure to check out as many as you can, and if you need a pick-me-up get your caffeine fix at one of these coffee shops or grab a bite to eat at one of these yummy La Jolla restaurants.

Where To Find Free Parking in La Jolla

La Jolla is filled with amazing sights and incredible restaurants, but sometimes it seems like it’s almost not worth it when there’s no parking to be had. Instead of circling the block, don’t despair! Use this helpful La Jolla parking guide to plan your outting.

Note that some of these places have small parking spaces or limited spots. Always follow signs and please don’t park in a spot you are not 100% sure you can use! If all fails, pay to park, especially if you plan to spend the entire day in la Jolla. Private parking lots are pretty cheap and it’s better than risking getting a $40 ticket or getting your car towed. You can also call ahead to ask about parking.

La Jolla Shores

Galaxy Taco provides 14 free parking spaces every day. They do fill up quickly during lunchtime, but if you give it a few minutes you’ll usually find something.

The Shores Restaurant offers discounted parking validation to diners. Try to get a table on the patio, as it gives you great up-close views of the waves at La Jolla Shores!

On Girard

Meanley and Sons Ace Hardware is La Jolla’s go-to for hardware and yard supplies. There are a few parking spots in the back, but those are often taken so try to plan for backups or show up early.

Adelaide’s Florist has a short-term zone in the back for quick drop off or pickup, but no proper reserved parking spots.

The banks in La Jolla — Union, Chase, Wells Fargo, Bank of America, and U.S. Bank — should all have parking spaces or validated parking for customers. You’ll be glad to know many of the spots are under shady trees, a blessing in the summertime.

On Prospect

Diners at the famous seafood restaurant Crab Catcher can get validated parking for the underground lot, Coastwalk, directly below the restaurant. We recommend the delicious crab legs!

On Herschel

Beer lovers rejoice, as Karl Strauss Brewing Company and Whisknladle does validate parking in two different locations nearby. One is located in an alleyway located directly behind the restaurants. Access to the alleyway is on Herschel. There is an additional option at 1111 Prospect. How it works: Obtain validation coupon from business and deposit in paybox within five minutes of arrival.

If you’re in the mood for a classic sub, Jersey Mike’s has a few 20 minute reserved spots on the first floor of parking structure adjacent to the restaurant (down the driveway).

Sunglasses are a must for the beach! Sunglasses Hut has reserved parking for customers behind their store, though there are not many spots and it is a small lot so be careful.

On Fay

THE LOT La Jolla is a luxury movie theatre with an in-house restaurant and its own parking.

La Jolla Brewing Company has a small private lot with an entry off of Fay. Even if you’re not drinking, a trip to La Jolla Brewing Co. is worth it for the Roasted Brussels Sprouts with Bacon alone! Hint: It makes a great lunch date.

Parking for Bernini’s BistroPrepkitchen, and Juice Kaboose is located behind the Sycamore Court alleyway, accessible via Pearl or Kline.

On the other side of Fay is Vons, which has a main lot and a smaller lot behind it off of Fay Avenue with 2 hour parking. The smaller lot is a good option when the main lot gets busy.

Near Pearl and Fay

BevMo has a customer lot, which is especially handy if you’re picking up a keg or cases of wine and don’t want to lug it down the street.

Masala Street redefines the fine Indian dining experience, perfect for a special date night or celebratory dinner. Masala Street has customer parking behind the restaurant, which you can find coming from Fay Ave or Pearl St.

Near Pearl and Draper

El Pescador has their own customer lot. We recommend the fish tacos!

Wahoos Fish Tacos, Be Fresh, The Taco Stand, Pizza on Pearl, and Tandoori Chef all share a few limited spots in their respective locations.

The building where Chedi Thai and Don Carlos is located has parking behind it. Follow signs for designated parking spots for each restuarant.

The Bella Capri building has 2 hour parking for Sammy’s Woodfired Pizza & Grill.

Hopefully these free parking spots make your day easier!

La Jolla Holiday Shopping Guide Part II

Read through the first part of our La Jolla Holiday Shopping Guide and haven’t quite found what you’re looking for? Give the rest of these a shot, as La Jolla truly does have something for everyone.

For the Beer Aficionado

Absolution by the Sea Brewery, recently opened where La Jolla Brewing Company used to operate, is a tasting room and brewery right in the heart of La Jolla Village! Your special someone will enjoy a gift certificate for any of their brews during the holiday season; we recommend trying one of their namesake beers, such as the Absolution By the Sea 858 or Absolution by the Sea Copperhead. 7536 Fay Ave.

Try a gift certificate to Public House La Jolla, which specializes in craft beer and burgers. Their extensive beer list is updated daily here. 830 Kline St

Karl Strauss Brewing Company has a location in The Village just off Girard Avenue. Any craft beer fan will appreciate their variety of brews! 1044 Wall St

For the Wine Expert

LJ Crafted Wines in Bird Rock is an urban winery and tasting room. Gift someone a subscription to their growler club, which gives the recipients growlers of a monthly selection of their fresh-from-the-barrel wines. 5621 La Jolla Blvd.

For the Coffee Addict

Bird Rock Coffee Roasters has the best coffee in town! Buy anyone who loves coffee a b

ag of one of their roasts. 5627 La Jolla Blvd

For the Dog Owner

If you need to shop for a dog owner, Muttropolis on Girard is the place to go! This boutique has supplies and accessories for dogs and puppies, including an adorable selection of leashes and collars for true holiday fashion. 7755 Girard Ave.



For the Kids

Geppetto’s in downtown La Jolla is San Diego’s beloved toy store. Find toys for all interests and ages! 7850 Girard Ave

Shannon & Co. Children’s Boutique is a kid’s clothing store that’s been in La Jolla for over 15 years! This local Southern California business sells adorable clothing for babies and young children and blanket. 7863 Girard Suite 110.

For the Interior Decorator

Etceteras La Jolla has home decor, furniture and antiques, making it a great destination to shop for a home decor hobbyist! 7503 Girard Ave

If your partner has been bothering you to get new furniture, surprise them with a trip to Nativa Interiors! Whether you need tables, seating, or anything else, you’ll find collections and styles in one simple location. 7770 Girard Ave

Hi Sweetheart offers adorable home decor gifts, as well as toys, gadgets, books, stationery, and more! One of our favorite boutiques in La Jolla, you’ll be sure to find something for a Palm Springs living room, teen’s bedroom, or den for the holiday season. 7920 Ivanhoe Ave.

For the Health Foodie

Juice Kaboose offers fresh blended organic juices and a diverse menu with many vegan and gluten-free options. Look for their current specials on 3-day juice cleanses! 7556 Fay Ave

Lean and Green organic cafe has a variety of organic veggie-based dishes for anyone who doesn’t want to sacrifice taste for health! Check out their variety of juices, salads, wraps, bowls and smoothies. 7825 Fay Ave

Beamingsuperfood cafe specializes in cleanses! If your gift recipient is into health cleanses, they’ll love Beaming’s cleansing programs that incorporate food and lifestyle, not just juice. 7863 Girard Ave, Suite 201

All images used are from their respective businesses.

La Jolla Holiday Shopping Guide Part I

Winter holidays are rolling around, and that means gift shopping! Whether you’re just starting to strategize or are ready to go, here’s the first installation of our guide to gift shopping in La Jolla California to help you get what you’re looking for. (Find part two here).

Selective Focus Photography of Gift Boxes

For the Stylish Dresser

A classic since 1950, Ascot Shop boutique has seasonal collections of dapper masculine formal wear, a custom shirts shop, accessories, and some casual options too. If you know someone who would love a nice pair of cufflinks to jazz up their button-down for that holiday dinner, look no further. 7750 Girard Ave.

White House Black Market offers stylish and classy women’s clothing, making it a solid choice if you’re looking to gift someone a beautiful dress, warm sweater, or just a nice pair of work pants. White House Black Market also has accessories and shoes to round out the perfect outfit. 7925 Girard Ave.

Lucky Brand’s durable and sexy jeans? Yes please. Winter in La Jolla may not be that cold but certainly requires a good pair (or three) of jeans. If you need something to match your purchases, Lucky Brand offers many cuts and styles of jeans for all bodies and other clothing as well. 7844 Girard Ave.

We all know someone who appreciates a good plaid or new formal wear. Whatever the desire, Ralph Lauren will be sure to have something to make their holiday dreams come true. This location also carries children’s lines, so you can shop for the whole family. 7830 Girard Ave.

For the Book Enthusiast

Warwick’s offers a broad selection of books for all ages and interests. And if you’re shopping for anyone picking up a new hobby, why not start them off with a good book on the subject? 7812 Girard Ave.

D.G. Wills has “La Jolla’s largest collection of new and used scholarly books” making it the perfect destination if you’re shopping for a collector or an intellectual. Pick up some poetry or a history of Rome! 7461 Girard Ave.

For the Jewelry Collector

Pura Vida Bracelets sells hand-made bracelets from Costa Rica, helping sustain the artisan jewelry economy there. Find a variety of fun, casual, and cute designs for everyone. 1025 Prospect St.

C.J. Charles is the place for jewelry, precious metals, and timepieces in La Jolla. If you’re looking to make this winter special for that special person, head on over to C.J. Charles to see quality pieces from famous collections. 1135 Prospect Street.

sport, meditation and lifestyle concept – smiling women meditating on mat in gym

For the Yoga Master

Find quality U.S.-made yoga attire at YOGASMOGA. YOGASMOGA has a men’s and a women’s collection that feature technologies like sweat-wicking, anti-pilling, and quick drying. 7863 Girard Ave.

lululemon, known for their yoga attire, also has clothes for running and other athletic pursuits. Join them for monthly trail runs and yoga classes! 7835 Girard Ave.

Buddhi Yoga La Jolla was voted best yoga studio in San Diego, and with good reason! Buy the yoga guru in your life some quality classes or help them follow their dream of becoming a yoga teacher at Buddhi Yoga! 7843 Girard Ave.

For the Cook

Buy the gourmet in your life some new cooking gear, specialty equipment, or diningware at Sur La Table! A new set of bowls or candlesticks for the true holiday table, or a popover pan may be just what that someone wants. 7643 Girard Ave.

Harvard Cookin’ Girl in downtown La Jolla has a variety of cooking classes for all interest groups and skill levels! Whether your gift recipient is a beginner or a dedicated fan, there’s something for everyone. 7441 Girard Ave.

The Newest Azzurra Capri: Have You Heard it’s Coming?!

Who doesn’t dream of teleporting to Italy? We may not be able to walk on the sidewalks of Rome tomorrow, but that doesn’t mean we can’t walk in Italian style. Say hello to Azzurra Capri, the Mediterranean-inspired sandal brand. Featured in stores all over the world, this fall we get to a have an Azzurra Capri boutique, only the second one, right here in La Jolla.

Once Upon A Time…

There was a woman who loved shoes. Diana Carolina, owner and designer, says she’s always been passionate about sandals. “The beauty of San Diego is the weather. When it’s sunny and 70 year round, you really can rock sandals here any time of year!”

With this idea and niche in mind, Diana opened her first flagship store in San Diego’s Little Italy neighborhood. It was originally intended as a simple showroom for her handmade Italian sandals, but soon enough turned into the popular boutique that is beloved across San Diego county today. With La Plaza’s Mediterranean architecture, rooted in Spanish & Moroccan culture, Diana realized it was the perfect fit for her second store. She has a lot of loyal customers in North County, where she’s originally from herself, and La Jolla will be the perfect bridge for these clients.

The New Azzurra Capri La Jolla Location

Shoppers can expect to see the signature type of sandals Diana is so famous for at the new La Jolla store. Diana also promises a strong concept of swimwear and resortwear, featuring new, fresh brands to the La Jolla Azzurra Capri boutique.

I love that Diana’s style is authentic; she’s consistently visiting Europe, including Italy, of course. There she attends trade shows and gets inspiration from the latest fashions. “Their (European) fashion is very much about having unique pieces in a closet that they’ll have for a long time. Instead of a quick, trendy piece that won’t last long, it’s all about getting something that’s really good quality and timeless.” It is such timeless pieces we can look forward to seeing in La Jolla’s Azzurra Capri.

Azzurra Capri: The Starbucks of the Sandal World

Diana is the Starbucks of the sandal world because, like your tall mocha with peppermint syrup and non-fat milk, she can customize shoes to be exactly what you want. At both the Little Italy location and the new La Jolla La Plaza venue, you can come in and have custom sandals made just for you. This includes:

  • Sizing your feet for the perfect fit
  • Choosing your leathers
  • Creating your dream style and look, whether plain and simple or extra glam

Until the Store’s Fall Opening

I can’t wait for the opening this fall. In the meantime, check out her website to get a feel for what’s to come at: Azzurra Capri.

You can also see a seriously breathtaking bathing suit, featured from her Little Italy Azzurra Capri location, in a post from our guest blogger: Snorkeling & Kayaking at La Jolla Cove with Stephanie Blaunc.

La Plaza Shopping Center Welcomes 3 New Tenants

La Plaza, La Jolla’s new premier shopping center, is already a fantastic place to shop and dine. But wait…looks like the experience is about to get better. La Plaza La Jolla is introducing 3 new tenants:

  • Azzurra Capri
  • Kenneth Barlis
  • Le Petit Bistrot

What is it that each of these has to offer?


For Shoes that Really Sparkle: Azzurra Capri

This Mediterranean-inspired sandal brand and boutique, Azzurra Capri, has its flagship store in San Diego’s Little Italy neighborhood. Not that I mind venturing into SD’s marvelous Italian neighborhood (#espresso #pastries), but it’s going to be wonderful to have this unique boutique right here in La Jolla; it’ll be the perfect bridge between the North County client base and the current San Diego store.

Azzurra Capri will be proud to host its namesake signature Italian handmade leather sandals. Created by owner and designer, Diana Carolina, she started designing these sandals when inspired by a trip to the Emalfi Coast of Italy. Now, everything that goes into the shoe, even when custom made in the store, is straight form Italy. These beautiful sandals are sold around the world and are trademarked by dazzling Swarovski crystals – certified, of course.

Wedding Bells Anyone? Kenneth Barlis

Tying the knot soon? Or know someone who is? If so, look no further than Kenneth Barlis, San Diego’s ultimate luxury formal and bridal wear designer, for wedding dress and accessory needs.

Barlis’ work has been shown internationally and been featured in top fashion magazines like Vogue Italia. Look forward to garments and pieces featuring his signature intricate layering, detail and use of natural materials.

Get a feel for his fashion and style from the Kenneth Barlis Instagram.

For Truly Authentic Parisian Cuisine: Le Petit Bistrot

My favorite thing about Paris, without a doubt, is the endless supply of plazas and sidewalks lined with outdoor cafes. I’m excited to say that, thanks to this new La Plaza bistrot, I’ll no longer have to jump on an airplane to experience this French phenomenon.

Guest chef star, Gérard Chauvet, and his sous-chef (and son-in-law), Pierre-Olivier Dedieu, are bringing France to us right here in La Jolla through their cooking. The visionary behind it all, Eric Le Glass, promises that Le Petit Bistrot will be a traditional French Bistro with strong roots in Parisian cuisine. It’ll be the very first one in California, featuring items from already established restaurant menus and brand new dishes.

The breakfast menu will include classic French items like fresh croissants and decadent crepes. For lunch and dinner, we can look forward to dishes like French Onion Soup, Escargots a la Bourguignonne and Duck Confit et Pommes Salardaises.

I’m particularly excited about the design and ambience. Diners will actually be able to view the dishes being prepared via an open kitchen. In my humble opinion, dining is all the more fun when we can see the process behind the meal.

French Breakfast from Le Petit Bistro in La Jolla, CA

French Onion Soup from Le Petit Bistro in La Jolla, CA

Sea Scallops from Le Petit Bistro in La Jolla, CA

Orange Crabmeat from Le Petit Bistro in La Jolla, CA


La Plaza: Learn More & Get Connected

Learn more about this luxury destination shopping center at our page: La Plaza: The Most Anticipated Venue of the Year.

To get updates on openings and see some afternoon inspiring pictures, make sure to get connected with La Plaza on their FacebookTwitter (@LaPlazaLaJolla) and Instagram(@LaPlazaLaJolla).

4 Best La Jolla Dog Services & Businesses

You relish getting your nails done. You can’t wait till your next hair salon appointment. Why not allow your dog salon time, too? And what about training, is there room for enhancement there?

There are very high quality La Jolla dog grooming, training and service venues; here are the top 4 dog service places in La Jolla!


Pawtopia in La Jolla, a business voted Best Dog Training Company in San Diego, offers a varray of valuable dog services. They offer:

  1. Dog group training classes
  2. Dog private training classes
  3. Dog Play & Train sessions
  4. Dog Vacay & Train sessions

Perhaps you have a new puppy in training or are going on vacation and need a doggie boarding house. As with humans, La Jolla’s Pawtopia believes each dog learns differently, so they develop unique training programs customized to each canine. Learn more about their offerings at their site,

Uptown Woofs

This is a prime example of La Jolla dog grooming at its highest. Uptown Woofs’ Yelp review is already solid proof: They have 5 stars. They offer doggie baths, dog haircuts, nail grinding and nail trimming. Uptown Woofs is a family-owned business. Multiple generations of this family have and continue to put all their care and love into dogs’ treatment with great skill, famous for ability to trim the curliest and furriest of dog coats!

If you’re still unsure, how does a free gift sound? Uptown Woofs loves to give new clients a welcome present. (What is it? Treats and toys that’ll have your dog wanting to come back soon.)

All About Animals

All About Animals in La Jolla is a family-owned pet store that offers both pet products and pet services. Just like humans, All About Animals understand dogs have their own tastes and preferences. This is why you’ll find such a wide variety of food, treats, toys an more.

If you’re looking for pet services, they also offer:

  1. Grooming
  2. Home pet care
  3. Dog walking

Pet dental cleaning for both dogs and cats (They partner with the dental hygienists from Canine Care Inc.)

To learn more, just head on over to the All About Animals Website.

Sydnee’s Pet Grooming

This is the all-inclusive La Jolla dog service spot. They offer just about everything your dog needs. This includes:

    1. Pet styling
    2. Pet dental
    3. Pet training
    4. Pet sitting
    5. Pet photography
    6. Pet transportation

Located right on La Jolla Boulevard,  you can enjoy the beach (only a few blocks away!) while your dog enjoys their treatment. Get the full scoop on the Sydnee’s Pet Grooming website.

Other La Jolla Dog Activities

Does your pet want to show off their new shiny coat or new training skills? Check out the Top Spots for Dogs in La Jolla (and Dog Owners!)

Weekend Escape @ UTC: Why this Place isn’t Just a Mall

This past weekend, March 28th & 29th, Westfield UTC lived the La Jolla lifestyle to the fullest. People usually take a break from the day-to-day at this outdoor mall by walking the shops and dining at the restaurants. Saturday and Sunday, however, they did so by breaking into a sweat and experiencing new products in Weekend Escape.

From hip hop and yoga to sunset spin, this event was all about being an inspiration for living a good life. This community is proud to be conscious of health, fitness and wellness. It’s why you see many yoga studios throughout the village and so many runners on the beaches.

Culinary-wise, Pirch had its masterful chefs perform cooking demonstrations out front and Shake Smart gave out fantastic samples after the 24 Hour Fitness buns & thighs workout challenge. And to celebrate the end of the first successful day? A VIP Cocktail party packed with perfected shrimp, gourmet mac & cheese and an assortment of beers and wines. There’s just nothing like soft brie and candied walnuts after a day of hearty fitness.

People certainly earned their calories this weekend. Jen Burdis, an American Ninja Warrior bootcamp powerhouse, led people through series of workouts that would make the most trained of athletes proud. Music-wise, people caught their breath while listening to fantastic tunes performed by talented folks like Erick Macek.

The spin class at sunset was easily a top favorite. The instructor and her two assistants, all donning wicked cool leggings, had a large crew of men and women pumping to the beats of club-worthy electronic music. As the sun went down, their heart rates went up. Us spectators greatly applauded the athleticism!

Westfield UTC may offer amazing La Jolla shopping and restaurants, but it does so much else with events like this. After you cool down from this weekend, get excited for what else is coming up…like the Uncorked Wine Walk in May!

Interested in other festivities in La Jolla? Check out our Events Page.

University Town Center: What Can it Offer You?

University Town Center: What Can it Offer You?

Have a cocktail party coming up? Searching for new shoes? Whether you have a purchase goal in mind or simply in the mood to browse, the Westfield University Town Center (more commonly known as UTC) offers a near-infinite range of store options. However, it’s more than just a place to shop. The UTC is a place to enjoy coffee, dine, ice skate and watch the latest movies.



Certain occasions call for jeans; others need an outfit you can’t as easily roll into a suitcase. Nordstrom. Banana Republic. Express. Free People. Michael Kors. Hollister. Abercrombie & Fitch. From designer to department store to boutique, UTC has something for everyone. If you’re not just here for clothes and accessories, don’t worry. For makeup and beauty, find niche spots like Sephora and BareMinerals. Looking to upgrade your technology? Apple has a highly trained staff at the location here. And if you’re looking to spruce up a room or do some interior design, Crate & Barrel and Pottery barn are here to help.

(Anyone looking to get a significant other – or hey, treat themselves – something extra special? Head right on over to Tiffany & Co.)


Powering up for shopping and fueling in between is crucial for shopping enjoyment and focus. (It’s difficult to decide which dress looks best when you’re body is hungrily declaring it time to eat!) There’s plenty of food selection to keep you sustained here. You can head to the food court or one of the independent restaurants. Load up on delicious, nutritious food at Tender Greens, hit Eureka! Burger for something hearty or experience a higher level of dining experience at Seasons 52.

Deals & Offers

Though this mall that has many high-end stores, there are plenty of ways to grab great offers. On the UTC’s website, they have a list of deals that is kept up-to-date. See when Aldo’s shoes are on sale, when teachers can get an extra discount at J. Crew or when the Children’s Place is having wicked good specials.


It’s no joke how tired one can be after shopping. The lengthy amounts of walking, the reaching and lifting of products, the carrying of well-filled bags…that’s one of the great things about having a movie theater here. After hearty hours hitting the shops, sink into a comfortable chair, sit back and let the cinema screen entertain you.

Other Nearby Arenas

If you’re ready to peruse more, there are other great areas to shop in La Jolla, such as the downtown village. Learn more about the overall scene at the Ultimate La Jolla Shopping Guide.


Peter Lik Gallery: Seller of the World’s Most Expensive Photograph

Peter Lik Gallery: Seller of the World’s Most Expensive Photograph

Photography started out as a hold-it-right-there, don’t-move-a-muscle process back in the 1800s. Since that time, technology has grown exponentially and enabled photography to become a powerful art form.


With examples like the sailor sweeping a nurse off her feet at the end of World War II, we see how important captured images are to our society’s documentation and the beauty they offer.

It can definitely be argued that the modern day master, the Leonardo da Vinci if you will, of photography, particularly landscape, is none other than Peter Lik. Known for being challenged to “Go big or go home”, he tackles both by traveling around the globe and making time to be in his homeland, Australia.

Globally Acclaimed Work

Peter Lik has won an astounding number of international awards, earning over 50 awards in 2014 alone. In that same year, 2014, Peter Lik sold Phantom for $6.5 million dollars, making it the highest costing photograph of all time.


The La Jolla Gallery

He has galleries around the globe, and great excitement was raised when he announced the opening of another gallery in downtown La Jolla. It is run by staff who live and breath Peter Lik’s work, or Pete as they call him. They can quickly and confidently answer any questions you may have about where a piece was shot, what year it came out or how the photograph achieves the illusion of glowing.

One of the managers said this is probably her most frequently asked question, how the image appears to glow. Many people believe they must be backlit. I felt tempted to agree but, upon watching her take it out of the frame, understood there was no way that was possible. It is simply the ink and genius way the photography is printed.

The First Friday of Every Month

You can stroll into the gallery at anytime during open hours to walk the walls and peruse the pictures. However, there’s a way to do it with a bit more flare that we definitely recommend. The first Friday of every month, they invite anyone interested in Peter’s work to come in for a night of cheese, wine and photography. Sip reds or whites while learning about the artwork. It’s also a fun way to mingle with fellow photography lovers and discuss the work.

Looking to Dive Further into Art?

If you or your significant other deeply appreciate art or are starting to gain interest in it, we’ve put together an itinerary for the ultimate art date in La Jolla. Check it out at our blog: The Ultimate Art Lovers’ Date in La Jolla.

La Plaza: The Most Anticipated Venue of the Year

A Brand New Welcome

On March 16th, 2015, La Jollans geared up for more than just St. Patrick’s Day. After much anticipation, they finally got to enter the new La Plaza, one of the most exciting grand openings of the year.


This new luxury destination shopping center in the heart of the Village is a beautifully designed and open-aired marvel. Its open-air design is key because, let’s be real, who who wants to be trapped in a covered mall when you’re by the ocean on a beautiful day?

Culinary & Shopping Excellence

This boutique center is proud to offer guests opportunities to visit high-end retail shops, upscale dining venues and professional services of the highest quality.

It’s easy to imagine yourself doing just that as you walk by the Lissilaa Boutique, a haute couture spot, and glance over the menu at Elixir Espresso & Wine Bar, an espresso lover’s dream that’s known for its skilled baristas, fresh crepes and decadent cheese boards.



La Plaza also specializes in Health and wellness, which its new businesses like Beaming make clear. Beaming organic superfood cafe became a quick hit in its two Los Angeles locations with its all-organic, plant-based menu of smoothies, juices and meals on-the-go. It’s now excited to bring this same quality and lifestyle brand to La Jolla. Also give YOGASMOGA a look, which sells ethically produced, made in the U.S. yoga athletic apparel and hosts yoga classes.

Awe-Inspiring Architecture

Besides the shopping and culinary opportunities, a huge draw for locals and visitors alike is the architecture. Headed by P+R Architects Principal Mitra Esfandiari and project manager Matthew Wister, this three-story center has a European personality that can instantly make you believe you’re abroad (especially when you’ve just had an espresso over at Elixir)! Stroll through La Plaza, and you’ll encounter Spanish and Moroccan design elements such as tile wall murals.

Interested in being one of the first people to check it out for yourself? Simply head down to 7863 Girard Avenue, but make sure to prepare to feel swept off your feet!

Popular Attractions Near La Jolla: Seaport Village

Seaport Village

Interested in venturing outside of La Jolla? Head to downtown San Diego and you’ll find yourself in the bustling metropolitan hub that’s home to the Padres baseball team and multitude of nightclubs. For a laid-back vibe, head to the harbor and you’ll find the charming, calm microcosm that is Seaport Village.


Interested in venturing outside of La Jolla? Head to downtown San Diego and you’ll find yourself in the bustling metropolitan hub that’s home to the Padres baseball team and multitude of night clubs. For a laid-back vibe, head to the harbor and you’ll find the charming, calm microcosm that is Seaport Village.

What is this Place?

You can expect to be a bit surprised at this venue; it’s not the traditional complex of restaurants and shops. It feels more like a small, cobblestoned, European village that simply happens to have the backdrop of San Diego skyscrapers.

Along the water’s walkway you’ll see all types of fun wares and products being sold. There’s even one gentlemen who brings his beloved birds for people to meet and greet with. Shake “hands” with a cockatoo or feel like a pirate with one of the parrots on your shoulder! With all their colorful feathers, they make for seriously photogenic photo partners.

Restaurants & More

There are a variety of great restaurants and eateries located within the village. There are 13 casual eateries, 4 upscale dining venues along the water and (most importantly) the Seaport Cookie Company that bakes the most wonderful array of sweet treats.

After eating a good meal and enjoying a long stroll along the water, we suggest taking a trip to Upstart Crow Bookstore & Coffeehouse. Enjoy a latte as you peruse the shelves and end up curled up with a book (or 2 or 3…) If diving into literature doesn’t sell you, their gift section probably will. The store holds a variety of unique gifts and stationery that may be the perfect item you’ve been searching for.

Holidays & Festivals

For some of the year’s biggest holidays, particularly Easter and Christmas, Seaport Village hosts wonderful, child-geared events such as Surfin’ Santa, Breakfast with Santa and photos with the Easter Bunny.

What you’re less likely to have attended is a Busker Festival, which the village is proud to put on every year. A busker is a street performer, like the ladies and gentlemen that paint their entire bodies gold and appear to be moving statues. Think Pier 39 in San Francisco. New York City. And…Seaport Village. This annual festival brings in the best of the best street performers from around the US to entertain the public, for free! It is the only one in Southern California, so you don’t want to miss it. (It’s usually held in early March.)


As with any busy city, you’re probably wondering how crazy the parking gets here. There are a large amount of parking spaces that are $3 for 2 hours. Each 30 minutes after this initial time slot will then cost another $2.

The Hilton Hotel Bayfront has partnered with the village to workout another option, as well. Park there, for a one-day fee, and simply shuttle over.

While You’re in the Area

While you’re in the area, we definitely recommend walking into the downtown San Diego’s Gaslamp Quarter. If you’re in this neck of the woods for baseball season, snag tickets and check out all that Petco Park has to offer.

Visit Pacific Beach Neighborhood

Pacific Beach Neighborhood

Head slightly south of La Jolla and find yourself in Pacific Beach, the neighborhood with the movie-like, casual beach lifestyle. With a reputation for surfing, yoga, beachside bars and hopping nightlife, it’s no wonder it’s the first stop for so many 21st birthday bashes.


The wonderful thing about Pacific Beach is that if you’re seeking a high energy, glass-clinking experience, it’s easy to find. If you’re looking for a calmer experience that involves great cafes, meditation and long walks on the beach, it’s easy to take yourself from the heyday of the main street and relax.

The Main Downtown

The always-happening street of this area is Garnet Avenue. On it you’ll find dozens of bars, restaurants, dance clubs, boutique shops and more. On the weekend and Taco Tuesdays, this area is particularly famous for bars that are open until 2 am. There’s a wide variety of bar types and vibes. Some are smaller and have games like foosball, while you’re more likely to find yourself dancing to colorful lights at Typhoon’s or playing human-sized Connect 4 with a margarita in hand at Cabo Cantina.

On weekends, brunch is a much beloved tradition here. Many venues offer hand-crafted Bloody Marys and incredibly bottomless mimosa deals. (It has been suggested that the people who most love these brunches are those who were heavily enjoying the bar scene here the night before!) Shopping-wise, this area tends to be quite underrated. Pacific Beach is so popular one assumes most clothing is expensive and oriented towards visiting tourists.

However, you can find great quality clothes, sunglasses, accessories and more for reasonable prices. The most popular form of shopping is through the second chance (a.k.a. thrift) stores. Some examples of these shops include Buffalo Exchange and Goodwill. You’ll find incredible deals on great clothes. Sometimes you can find top designer options that even still have the tags on! If that’s not a good deal…we don’t know what is!

Bird Rock: The Blurred Line of La Jolla & Pacific Beach

Northern Pacific Beach is the more calm, more laid back area of PB. Stroll this area to find decadent San Diego-made coffee, take great pilates classes and, if you stroll far enough North, find yourself arriving back in La Jolla! The coastline at this end of Pacific Beach is also more calm.

You’re more likely to see people laying on towels engrossed in books than a group of fraternity men from one of the local schools hosting a volleyball tournament.

Top Activities

Besides nightlife and shopping, just about all of the most popular activities, of course, relate to the beach. We highly recommend:

Renting a Bicycle

If you’re visiting, bicycling is the best way to get around because it eliminates the trickiness of parking on a sunny weekend!

Surfing or Boogie Boarding

You can rent or buy equipment at many local venues and the water here is prime for both.


Along the boardwalk, along the sand…there are many great runs. Check out the top 4 trails our friends over at Visit PB recommend at their blog: Best 4 Trails to Run in PB.

Trying New Food. Specifically? Sushi!

Being right by the water, this neighborhood is a mecca for sushi restaurants. They’re all good, but our favorite and recommendation is Zen 5 Sushi.

Practicing Yoga

Whether you’ve been practicing for years or are just interested in loosening up, PB allows yogis of all levels to practice and increase their depth. The library offers yoga for free on Tuesdays, the infamous cliffs at Law Street host free sessions every weekend morning and private venues like Corepower Yoga attract many with the popular “hot power infused” classes. Learn more about yoga in PB at Visit PB’s Yoga Page.

Nearby & More Information

Slightly south of this area is the laid-back, local vibing Mission Beach & Bay. You can incorporate it into your Pacific Beach itinerary by reading more about this area at our Mission Beach & Bay Neighborhood Page.

And, hey, want to learn more about the specific beach area of Pacific Beach, like where to find parking? Head to our Beaches Directory and check out our Pacific Beach Page.

Downtown San Diego & Gaslamp

Downtown San Diego & Gaslamp

La Jolla is the perfect place to relax in an atmosphere that’s deluxe yet laid-back. If you’re looking to turn the energy up and experience the bustle of a big city, just head south to downtown San Diego, most specifically – the Gaslamp Quarter.


The Gaslamp is a central hub of diverse nightlife, popping clubs, one-of-a-kind bars and divine restaurants. We want to highlight the best spots and events to be on the look out for.


It’s easy to travel the world in style and comfort right here in the Gaslamp. The unique restaurants here serve food from around the world, each specialized in their own distinct dishes. From Brazilian steakhouses (Fogo de Chão) to gourmet fondue (The Melting Pot), they have it all.

The ultimate way to experience these places is during San Diego’s Restaurant Week. The finest of fine restaurants put together set menus of their mouth-watering food at extra special prices. Find yourself enjoying a $15 lunch at Searsucker or a full, top-of-the-line dinner at Greystone Steakhouse for only $40!

For the most hip of hipster restaurants, The Neighborhood is fantastic. No ketchup and no drama. This spot offers fantastic burgers, jalapeno mac ‘n’ cheese and innovative cocktails such as the “Wrong Island”. It’s base? Earl Grey infused gin.

Clubs & Bars

Perhaps you want to try a drink you’ve never heard of. Maybe you want to people watch. You’re pondering if you want to dance the night away. There’s a wide variety of bars and clubs here for all of these activities.

Perusing the streets you’ll find many bars worth checking out, however, the most exclusive bar cannot be found unless you know where it is. For a truly insider experience, we’re going to let you in on a secret…The Noble Experiment. This is no ordinary bar. It cannot be seen from the outside and you must reserve beforehand.

How to find it? You must enter The Neighborhood restaurant and go to the very back. Go past the bathrooms and see a wall of barrels. Push the wall and you’ll discover…it’s not a wall; it’s a door, a door to a receptionist who’ll welcome you to a 1920s bar. It was, in fact, a speakeasy back during prohibition times that’s still operating today. Experience this time period for yourself by taking in the atmosphere and ordering yourself a mean cocktail! (And make sure to book a week beforehand; this place gets reserved fast.)

For dancing, some of the most popular clubs (especially for a younger demographic) include The Tipsy Crow, Whiskey Girl and Fluxx. For a slightly more mature crowd, there’s a great country bar with everything from dancing and DJs to a backroom with cornhole, foosball and and ping pong: the marvelous Moonshine Flats. For a place with every type of drink and beer you can imagine that also has plenty of screens for watching the game, hit the delicious and dim-lit Yardhouse.

Petco Park

Whether you love baseball or have never seen a single game, Petco Park is a great destination. Nestled in the heart of downtown, look down to see the ball game and cast your eyes up to see the skyrise of the city buildings and (if it’s night time) the city lights surrounding you. Every type of vendor is here, including fancier cuisine than your standard hot dog and Coke. And if baseball really isn’t your sport, this venue hosts other events like live concerts, as well.

Learn more about this famous venue at our Petco Park Page.

Last But Not Least, Cruises!

You can plan your trip to downtown or, by simply walking around, let it plan your day for you. Walking down the street a restaurant’s aroma may capture you. Stroll down by the bay and you’ll find out a Hornblower Cruise is leaving. Why not hop on? To learn more about cruises that leave from this downtown area, check out our Dinner Cruises Page and Sunset Cruises Page.